Asked Questions

  • Sustainability

  • Why is Brita™ making bottled water? We thought you were against bottled water?

    Brita™ is against single-use plastic water bottles, which are bad for people and bad for the environment. Plastic bottles leach micro-plastics into our water sources, overflow landfills and harm marine life ecosystems. It is predicted that by 2050, there will be more plastic in the ocean than fish if something isn’t done. As the leader in the fight to reduce plastic waste, Brita is introducing our premium purified Brita Water™ in convenient recyclable bottles made of infinitely recycled aluminum.

    With great tasting Brita Water in a reusable and recyclable bottle, you are making the responsible choice to meet all of your hydration needs – now available while you’re on the go. And you can refill your Brita Water bottle at home, school or office with trusted Brita purification products for a full-day’s use. You can then easily recycle your bottle anywhere aluminum is accepted. Brita is proud to bring you bottled water that is better for people and the planet. When you take the great taste of Brita with you everywhere you go, you’re literally helping save the planet one sip at a time.

  • Are Brita™ bottles recycleable?

    Yes! After about 6 to 8 refills of our bottle, please recycle the bottle. Brita™ has made the conscious decision to place its premium, filtered water into a convenient, ready-to-go bottle made of 100% recyclable aluminum. So now you can enjoy great Brita taste without the worry or waste. In our everyday pursuits, Brita strives to make water better for people and our planet.

  • What is the cap made up of?

    When you crack open our aluminum cap, you’ll hear the sound of refreshment. Our cap is made of 100% aluminum, and also includes a thin silicone insert designed to seal in freshness for years. We are always searching for the best solution to deliver the purest water and this thin, non-metal coating doesn’t mean that our caps won’t be accepted by metal recyclers, as they are usually are not an issue (2).

  • Can I refill my recyclable aluminum Brita™ Water bottle?

    Yes! Your bottle of Brita™ can be hand washed and refilled for a full-day’s use. Refilling your bottle with filtered water from Brita’s pitchers and dispensers is the healthiest path to a full day of refreshing, hydrating water. Do not clean your bottle with a stiff brush, steel wool or an abrasive, which may damage the bottle. Never use the bottle in the dishwasher, microwave or with combustible liquids.

  • What are Brita™ Premium Purified Water's sustainability initiatives?

    Reduce, Reuse and Recycle. Did you know that 2,000 plastic water bottles are used every second, or that a dump truck’s worth of plastic goes into our oceans every minute?* Incredibly, current projections show that there will be more plastic than fish in our oceans by the year 2050†.

    Compared to compostable food materials, plastic products can take hundreds of years to break down. In fact, plastic water bottles take 450 years to decompose.§ So although recycling is a great habit to make, it is best to reduce or reuse rather than rely on recycling alone, since plastic isn’t infinitely recyclable — there is a limited number of times that plastic can be reused to make new products. Pacific Institute estimates that between 32 and 54 million barrels of oil are needed to meet the annual demand for plastic bottled water products alone, and that’s just in the United States. The resulting greenhouse gas emissions are equivalent to over a million cars on the road. On top of that, plastic that accumulates in sea water, for example, can transfer contaminants to seabirds, fish, plants and other animals. Before you toss your empty plastic bottles, be sure to place in a recycling bin to do your part to reduce waste.

    Fortunately there’s something we all can do to help, by committing to reduce, reuse and recycle. And we can support companies and products committed to reducing plastic waste. Brita Water™ works in partnership with global organizations including 1% for the Planet®, LOOP® and Ocean Cycle, all in the support of long-term, environmental solutions and in keeping ocean-bound plastic out of the environment. Visit for more information on each of these important and on-going initiatives.

  • Premium Water

  • What makes Brita™ Premium Purified Water unlike any other water?

    Brita Water™ uses a proprietary, best-in-class 10-step water filtration process to achieve the perfect taste, and ultimate purity. Our water is filtered by reverse osmosis, enhanced with certain minerals to provide Brita Water with superior taste and perfect texture for healthy hydration. Our proprietary approach is instrumental in the creation of an important difference you will savor – clean and pure – with even the smallest of impurities removed.

  • Who is Brita™ Premium Purified Water intended for?

    Crisp, refreshing Brita™ bottled water is intended for anyone who is deliberate in every detail they choose for their well-being. Everyone who seeks an active health and wellness lifestyle will find Brita the perfect ally and on-the-go-partner to a healthy mindset. Brita wasn’t just purified for these folks, it was built for them. It is also intended not only for anyone who seeks healthy hydration for themselves or their family, but also those who prefer it in environmentally-responsible packaging.

  • Why should I drink Brita™ Premium Purified Water?

    Brita™ Purified water is unlike any water you’ve tasted before. Water transports essential nutrients to your muscle cells so you can power through your workouts and recover faster, according to the American College of Sports Medicine. It prevents you from overheating while keeping your skin healthy.

    A 2012 British study found that undergrads who brought water with them to exams performed better than students who took the test without water by their sides.(1) According to a small French study(1) in 2014, researchers found that people who didn’t typically drink a lot of water reported better moods when they boosted their water intake. Conversely, those who were used to drinking a lot of water were in a worse mood when they drank less water. Moral of the story: the human body is around 60% water, muscle is about 80% water and when you stay properly hydrated, your physical performance can improve, you’ll feel motivated and you give a boost to both your mood and ability to concentrate. Drinking perfectly balanced Brita® bottled water will help you win the battle to keep every system in the body functioning properly.

  • What is Brita™’s source of water?

    To protect our natural resources, all of our water is carefully sourced from the great San Fernando Valley and Sylmar Basin municipality and delivered to our advanced bottling facility in San Fernando, California.

  • What is Brita™ Premium Purified Water’s shelf life?

    Our product has a three-year shelf life from the date as marked on the bottom of your bottle. Truth is, we can’t imagine a bottle of Brita® sitting around for three years waiting to provide maximum hydration and enjoyment. We recommend that you dive right in and enjoy Brita long before three years are up.

  • Orders

  • Does Brita™ Premium Purified Water offer a subscription service?

    You can set up a subscription order directly from Amazon or Walmart Coming soon, look to join Brita®’s subscription program directly on our website. Sign up at to receive our emails for news and retailer discounts or follow us through our social media channels and we’ll keep you updated on the launch. Sign up now as a charter subscription member and we’ll let you know when you can expect to start receiving your first order, along with a 10% discount.

  • Is Brita™ Premium Purified Water available wholesale?

    Absolutely. Brita Water's™ wholesale program is designed by and for retailers and businesses who see the value in carrying our product on their shelves. Please reach out to us at One of our reps will get in touch within 24 hours to talk in detail about qualifying for our wholesale program and the value it has delivered to our partners across the US.

  • Shipping

  • My retailer runs out of Brita™ Premium Purified Water all the time. Do you ship?

    Yes! You can order directly from Amazon, Walmart Marketplace or coming soon, look to join our subscription program directly from our website Sign up now and we’ll let you know when you can expect to start receiving your first order, along with 10% off on that first order.

  • Do you ship outside the US?

    Unfortunately, we currently aren’t able to ship outside the US and Canada. But we’re working on it. Sign up to receive our emails for news and discounts or through our social media channels and when we have a good, sustainable shipping solution, we’ll let you know.

  • Returns

  • What is your return policy?

    We want you to LOVE the products you purchase from us, but if you are not entirely satisfied with your purchase, we are here and ready to help. You have 30 days to return an item from the date you received it. To be eligible for a return, your item must be unused and in the same condition that you received it. It must also be in the original packaging. To complete your return, we require a receipt or proof of purchase along with a brief description of why you are making the return. If your product unfortunately arrived damaged, please submit a picture of the damage and a brief description of the damage.

  • What is your refund policy?

    Once your return is received and inspected, we will send you an email to notify you that we have received your returned item. We will also notify you of the status of your refund after inspecting the item. If approved, your refund will be processed, and a credit will automatically be applied to your credit card or original method of payment, within a certain amount of days, depending on your card issuer’s policies.

    For further details, please go to We're ready to help keep your Brita™ experience the most enjoyable it can be!

  • Who should I contact?

    If you have any questions or concerns, please email us at You can call our service group between the hours of 8:30 am – 5pm PT at (323) 378-3226 or you can write to us at Brita™ Service, 972 Griswold Avenue, San Fernando, CA 91340.

  • Ugh, my Brita™ order showed up with damaged product. What’s next?

    First, we apologize for this having happened in the delivery of our product. We're very sorry to hear that. We can assure you that this is in no way typical. The next east step is to email us at When you send us a note, we’d appreciate it if you could send a photo of the damage along with a breakdown of what was damaged.

Still got questions? Contact Us